Italian brand Kappa and international esports club Virtus.pro continue their partnership and present a new collection
Italian brand Kappa and international esports club Virtus.pro have announced the continuation of their successful partnership and unveiled a new clothing collection. Over the past year, Kappa and Virtus.pro have already introduced one collaborative collection, and Virtus.pro players, dressed in the Kappa sportswear, have participated in major international tournaments around the world, where fans have repeatedly praised their new looks.
The new Kappa × Virtus.pro collection is designed for those who are constantly moving forward in their pursuit of self-expression, challenging the boundaries of what is possible, and breaking free from limitations and stereotypes in search of their unique style—both in the digital and real worlds.
To announce the extension of the partnership and support the collection, the brand has launched the "Winning Starts Within" campaign, which started on August 12th. The campaign features Virtus.pro players: Danil “JoyStiCK” Gabov, Pavel “p4sh4” Kosenko, Alexander “MILKYWAY” Trishin, and Nikita “Pronyx” Loginov. Each of them is a professional esports athlete with their own name in the esports world and multiple tournament victories under their belt.
The advertising campaign highlights the importance of individuality and its continuous development, showcasing this through the main heroes whose personal strengths and weaknesses, character traits, and interests drive the original creativity of the campaign. The plot follows the players that find themselves in the Kappa × Virtus.pro boot camp, where they receive new secret gear from the collaborative collection and, under the guidance of a mentor, take their unique skills to a whole new level.
Additionally, on the campaign landing page, visitors can not only explore the new collection and its heroes, but also test their skills on one of the most popular training simulators used by professional esports athletes.
The collection includes 4 pieces of clothing: a long-sleeve shirt and 3 T-shirts featuring a new take on the signature identities of both brands and futuristic vector graphics balancing between sports aesthetics and the stylistics of iconic games. The design is complemented by typographic compositions based on the slogans Kappa and Virtus.pro — Winning Starts Within and GOGOVP. Each item is assigned a unique number located at the bottom. The new collection is now available for purchase on the Sportmaster and Urban Vibes websites and apps.
Anton Chesnokov, Kappa Senior Brand Manager:
"We can confidently say that there was no question about whether we wanted to continue our partnership with Virtus.pro — the answer was obvious to everyone. The past year has demonstrated how right the decision was for the brand to enter the esports territory and equip an international-level club. We have gained a unique opportunity to be part of the story of esports becoming a global sport, where players become national heroes, and famous footballers come to the World Cup in Riyadh to support their favorite esports teams.
For Kappa, it has always been important to maintain our authenticity while not standing still — to discover something new, move forward, and do it alongside people whose goals and interests we share. The partnership with Virtus.pro embodies this principle. Together, we are reaching a new level, revealing ourselves, and providing our audience with the opportunity to grow with us."
Nikolai Petrossian, CEO of Virtus.pro:
"We are pleased to announce the continuation of our successful collaboration with Kappa. This partnership has proven beneficial in all aspects. For Kappa, with its masterful approach to clothing design, we have served as a gateway into the young and ambitious world of esports, resulting in a new unique style. The collaboration emphasizes our commitment to combining the spirit of sports with modern looks and reflects our values and ambitions. We are confident that this collection will highlight the individuality of our fans and all enthusiasts of both esports and stylish sportswear!"