Adrenaline Rush® is a premium non-alcoholic tonic energy drink by PepsiCo, introduced to the Russian market in 2002. Adrenaline Rush® contains tonic ingredients as well as vitamins. The drink does not contain artificial flavorings or artificial coloring agents.
Adrenaline Rush® has enjoyed recognition by a wide range of consumers: since its launch, Adrenaline Rush® has shown steady growth, and has been one of the leaders in the market for many years. Besides its traditional basic flavor, the Adrenaline Rush product portfolio includes a special variety for gamers,Adrenaline Game Fuel, which heightens reaction speed and attention focus, as well as the Nature and Juicy lines with added juice: the Natural Energy, Orange Energy, and Berry Energy flavors.
Since 2016, the Adrenaline Rush® brand has been an organizer of esports competitions.