Founded in 2015, by late 2016 Fragstore had become part of an eSports retail network comprised of eleven websites. It is active in Russia and the CIS, as well as several European countries. The company plans on entering US and Asian markets in the future.
Fragstore’s product range includes gaming devices and accessories, apparel, souvenirs, and gaming chairs. The store offers branded merchandise from eSports teams such as Na`Vi, Virtus.pro, fnatic, Vega Squadron and OG, as well as items by the RuHub studio. All articles come with an official manufacturer’s warranty.