launches Weibo account

As the first The International to take place in China approaches, we are thrilled to announce the launch of our official Weibo account. Red Lantern, the leading digital marketing agency in Asia, will support the promotion of VP brand in China.

Roman Dvoryankin, General Manager: “We’ve been working on this launch for the last 18 months. I’m very excited that we’ve partnered with Red Lantern, an agency with an excellent client list that includes English Premier League, Liverpool FC, Formula 1, and several other worldwide-renowned brands. I’m confident that our Chinese fans will enjoy the exclusive content we’ll be creating with appreciation to local customs and traditions”.

Lewis Hannam, Red Lantern founder: “We look forward to teasing out the things that make VP unique, and entertaining their Chinese fans. It’s great to see the announcement of VP’s official Chinese name was well received today and we look forward to further creative opportunities in the future”.