Virtus.pro is now a partner of MediaMarkt!

The eSports organization Virtus.pro and the Russian division of the MediaMarkt retail company have announced the start of the partnership. Our team’s players will take part in MediaMarkt’s promotion campaigns and media projects.

The joint projects involving our eSports players’ participation will include meetings with fans. The players will also provide information on MediaMarkt’s latest interesting offers.

Additionally, the retail chain’s stores will begin to sell official Virtus.pro merchandise. The retailer also plans to broaden its range of gaming equipment. To MediaMarkt, everybody!

Anton Cherepennikov, co-owner of ESforce Holding, remarked: “The partnership with MediaMarkt is a comprehensive cooperation involving multiple projects by the ESforce Holding. Entering into a partnership with a company of this caliber was a strategic decision both for us and the Russian esports industry as a whole. We are convinced that the collaboration between ESforce and MediaMarkt will take esports in Russia to a qualitatively new level.”

Guido Rehm, General Director of MediaMarkt Russia, noted: “Focusing on innovations is part of MediaMarkt’s business strategy; therefore the partnership with the ESforce esports holding will mark a new stage in the ‘digitalization’ of our company. Esports has an enormous potential; in 2016 alone, gaming equipment and accessories sales doubled. Together with ESforce, we will develop projects on the fast-growing market which will attract a multi-million audience of gamers and fans. The initiatives planned for 2017 are only the beginning of our cooperation with ESforce”.